Brand identity for

Strng fitness
apparel

BpdStudio

Helped Strng to develop a story about the brand

800+

Orders in first
month

10K+

community members of fitness freaks in a month

180%

Growth in demand through social media campaigns

CLIENT REQUIREMENT

On our first few discussion sessions with client we got to know that they are selling fitness apparel.
‍
want a logo that should be recognisable from a distance and when printed in a smaller size. Logo needs to be one color, and the icon should be easily separated from the text.
‍
they would like to keep the logo simple and clean also logo needs an icon for clothing tags. they like the circular approach on urban movement but also love the simplicity of "RAW."

Problem statement

mind
maping

motivation

fitness

biceps

beast

bold

energy

athlete

spartan

sweat

global

power

supplement

gladiator

apparel

weight

strength

body

fit

t-shirt

sports

dumble

muscle

warrior

energy

crossfit

sketching and ideation

Finalizing icon

Traditional Spartan Helmet

Simplified

The most iconic part of helmet

Simplified More

Tadaaaa

Finalizing icon

Traditional Spartan Helmet

Simplified

The most iconic part of helmet

Simplified More

Tadaaaa

Final logo

Style Guide

typography

PRIMARY TYPEFACE

Typography plays a pivotal role in the Malleus style.
Using this range correctly allows us to create easily
identifiable messaging that is clear from distraction.

Russo one

PRIMARY TYPEFACE

Our main font is Russo one. This is a modern, strong and versatile font that perfectly reflects the style of our brand. The font has a wide range of different styles that allows you to create excellent font designs. here we are using it for headings.

Visby CF

Secondary TYPEFACE

Our secondary font is 'Visby Font Family'. The font has a wide range of different styles that allows you to create excellent font designs. here we are using it for headings.

01

Sweat Roar Repeat

Our secondary font is 'Visby Font Family’. The font has a wide range of different styles that allows you to create excellent font designs. here we are using it for headings

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T-shirts

Instagram

Working with bpdStudio for my digital product was an absolute game-changer. From branding to website and product UI design, they provided complete services that surpassed my expectations. Their understanding of my vision and attention to detail resulted in a unique brand identity that resonated with my target audience. The visually stunning website and intuitive product UI design they delivered have elevated the user experience, attracting more customers and driving growth. I highly recommend bpdStudio as a reliable partner for all branding and design needs. They truly made a difference for my digital product.

JV Kiran Kumar

immiCRM

I am incredibly grateful to bpdStudio for their exceptional services in designing the identity, website, and product UI for my multiple projects. Their team consistently delivered outstanding results, ensuring that each project had a unique and captivating brand identity, a user-friendly website, and an intuitive product UI. Their expertise and dedication have significantly contributed to the success of my ventures. I highly recommend bpdStudio for their unmatched creativity and professionalism.

Ankish Khatri

RedCrest Technologies

The experience with bpdStudio was great. They are fast and enjoyable to work with. They came up with highly creative ideas and does understand the business side as well.

jasper

de online fabriec

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Strng fitness
apparel

800+

10K+

180%