PRESENTING

Case Study

Brand Identity Design
for Automobile
parts and lubricants
manufacturer

BpdStudio

Helped KBS To
Acheive

120%

Shelf Visibility in
offline stores

3x

Sales from local
retailers

180%

Growth in demand through social media campaigns

Client Requirement

On our first few discussion sessions with client we got to know that they want to establish a brand which lies in the premium segment of the automobile parts, lubricants & accessory manufacturing.

Since they were planning to manufacture high end products they wanted their brand to portray that and nobody should feel they are spending unnecessarily.

Hence, use of our products should bring trust, satisfaction and honor in the lives of our users.

About Client

The Kaushik Group is a pioneer in the distribution of automotive spares based in Hyderabad for more than 3 decades. The group was established in the year 1986 with a very small budget but with a vision that was very big which has only grown ever since. Today, the group has a distribution network across the country predominantly in South India with over 1000 B2B clients.

The group has been associated with over 50 companies including many OEMs. The group has won several accolades and compliments from various companies but the one compliment which we value the most is TRUST. Trust has always been the core value of the group and will always be.

Problem statement

Client wanted to develop this brand as a premium segment reputed international brand. We decided to ready a base for them so they dont need to change it any further.Modernize the brand visuals so they stand tall amongst the competition. We have to make this rebrand memorable along with keeping the years of trust intact.

create a premium brand

Able to compete with top brands

Need Consistency throughout branding

Hence, we need develop this as a premium segment reputed international brand. Keeping the symbol bold, abstract, clean & unique in the industry

Mind Maping

After collecting the brief from client. We did a brainstorm session in which we just put out the words which come in our minds related to the brand. It's the first step when we start making a logo. It gives us diverse directions in which we can think to proceed our brand designing process.

Mood boarding

Client wanted to develop this brand as a premium segment reputed company. We decided to ready a base for them so they don't need to change it any further.

Sketching & Ideation

Client wanted to develop this brand as a premium segment reputed company. We decided to ready a base for them so they don't need to change it any further.

Finalising The Icon

Client wanted to develop this brand as a premium segment reputed company. We decided to ready a base for them so they don't need to change it any further.

Concept  Note

Moving forward and victory is what this brand aims to. so the forward moving icon on the flag with the bold and modern typography is what we finalized to show that.

Style Guide

Client wanted to develop this brand as a premium segment reputed company. We decided to ready a base for them so they dont need to change it any further.

Typography

Typography plays a pivotal role in the Malleus style. Using this range correctly allows us to create easily identifiable messaging that is clear from distraction.

MONTSERRAT

PRIMARY TYPEFACE

Our main font is 'Montserrat Family'. This is a modern, strong and versatile font that perfectly reflects the style of our brand. The font has a wide range of different styles that allows you to create excellent font designs. Its a google font and can be used anywhere

BEBAS NEUE

SECONDARY TYPEFACE

Our Secondary font is 'BEBAS NEUE'. This is a modern, strong and versatile font that perfectly reflects the style of our brand. The font has a wide range of different styles that allows you to create excellent font designs. Its a google font and can be used anywhere

Imagery to be used

Client wanted to develop this brand as a premium segment reputed company. We decided to ready a base for them so they dont need to change it any further.

KBS Website UI Design

We designed the complete web design for the online store of KBS.

PACKAGING

KBS Clutch Plates

Premium Quality

PACKAGING

KBS Oil 200 L

For Workshops

PACKAGING

KBS Air Filter

For fresh air

PACKAGING

KBS Cable

Unbreakable

PACKAGING

KBS Chain Lube

For Smoother Ride

PACKAGING

KBS Engine Oil

For Smoother Ride

words that give us fuel

Working with bpdStudio for my digital product was an absolute game-changer. From branding to website and product UI design, they provided complete services that surpassed my expectations. Their understanding of my vision and attention to detail resulted in a unique brand identity that resonated with my target audience. The visually stunning website and intuitive product UI design they delivered have elevated the user experience, attracting more customers and driving growth. I highly recommend bpdStudio as a reliable partner for all branding and design needs. They truly made a difference for my digital product.

JV Kiran Kumar

immiCRM

I am incredibly grateful to bpdStudio for their exceptional services in designing the identity, website, and product UI for my multiple projects. Their team consistently delivered outstanding results, ensuring that each project had a unique and captivating brand identity, a user-friendly website, and an intuitive product UI. Their expertise and dedication have significantly contributed to the success of my ventures. I highly recommend bpdStudio for their unmatched creativity and professionalism.

Ankish Khatri

RedCrest Technologies

The experience with bpdStudio was great. They are fast and enjoyable to work with. They came up with highly creative ideas and does understand the business side as well.

jasper

de online fabriec

Got a Project,
Let's Talk

Let's cover a discovery
session for your project.

Join Our Team

Intrested to work on projects like this. Drop us your resume and we'll get back if you are a good fit.
Careers Projects Services Privacy Policy
bpd studio logo
LinkedIn Behance Dribble Instagram