PRESENTS

CASE STUDY

Branding &
Identity Design
for immiCRM

WHAT IS IMMICRM

immiCRM is committed to providing the best possible service to our customers. Our team is always available to answer your questions and to provide support and training as needed. We are dedicated to helping you succeed in your immigration business, and we are confident that ImmiCRM will be a valuable asset to your company.

problem statement

Immigration process have always been hard but it becomes much more mess where you have to deal with 100s of requests to process on a daily basis.

immiCRM is a B2B tool which helps large employers, agencies and institutions to manage their leads and process immigration applications quicker.

MIND MAPPING

After collecting the brief from client. We did a brainstorm session in which we just put out the words which come in our minds related to the brand. Its the ﬁirst step when we start making a logo. It gives us our brand designing process.

MOOD BOARDING

Here are the images which we thought are relatable to the feel of our brand. We also included things which we thought could impact our logo designing process. Hence, we created this moodboard and tried to stick with its feel while designing the logo

SKETCHING

Keeping the mood board in mind we started sketching icons which relates to our brand and convey what the client wanted to show from the logo

Fanalizing mark

We have chosen this one, as the logo icon should be simple, bold & memorable. This was the most suitable one. It was the one with the great mix of solid and negative space. Also we structured it as per the golden ratio.

concept note

This icon along with being bold, abstract and memorable symbolizes lot of other things too. like,

final icon

2 Quarter circles represents the different parts of globe combination of them shows thats we help in reducing the gap by providind fast process

The final logo icon shows the illusion of happy character symbolizing employee and also student reading book

initial letter - ‘I’

initial letter - ‘M’

responsive logo

These are the variations in which we can use our logo depending on the space where we want to place it . these are called responsive logo as they can be adjusted as per the width available

primary horizontal logo

this will be standard logo for us an most places we will be using this . this versiion is used where we get less hight to place our logo for eg ,website app header , photos ect

standalone

icon is used in places where we get very small space to represent our brand. since,our logo icosn is very abstract and bold it can be used in any size

[data-wf-bgvideo-fallback-img] { display: none; } @media (prefers-reduced-motion: reduce) { [data-wf-bgvideo-fallback-img] { position: absolute; z-index: -100; display: inline-block; height: 100%; width: 100%; object-fit: cover; } }

Style GuidE

these are the variations in which we can use our logo depending on the space where we want to place it . these are called responsive logo as they can be adjusted as per the width available

pattern

The pattern created consits of elements of the logo itself. Two quarter circles represent to parts of the world.

The sky blue small circle represents the person from one quarter to another.

And, gear shaped icon in the bottom left represents the “CRM tool” as its the mechanism which helps in people migrating.

one part of the world

person

mechanism

another part of the world

Web UI

these are the variations in which we can use our logo depending on the space where we want to place it . these are called responsive logo as they can be adjusted as per the width available

Working with bpdStudio for my digital product was an absolute game-changer. From branding to website and product UI design, they provided complete services that surpassed my expectations. Their understanding of my vision and attention to detail resulted in a unique brand identity that resonated with my target audience. The visually stunning website and intuitive product UI design they delivered have elevated the user experience, attracting more customers and driving growth. I highly recommend bpdStudio as a reliable partner for all branding and design needs. They truly made a difference for my digital product.

JV Kiran Kumar

immiCRM

I am incredibly grateful to bpdStudio for their exceptional services in designing the identity, website, and product UI for my multiple projects. Their team consistently delivered outstanding results, ensuring that each project had a unique and captivating brand identity, a user-friendly website, and an intuitive product UI. Their expertise and dedication have significantly contributed to the success of my ventures. I highly recommend bpdStudio for their unmatched creativity and professionalism.

Ankish Khatri

RedCrest Technologies

The experience with bpdStudio was great. They are fast and enjoyable to work with. They came up with highly creative ideas and does understand the business side as well.

jasper

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