PRESENTING

Case Study

Brand Identity Design
for discount focused
E-Commerce Platform

What is Gangala

Gangala marketplace is for everyone who cares about supporting their local community!You can find all the products you need.

From clothing, technology, cosmetics, stationary, toys, medication and wherever you are search for what you want and GANGALA will find the best price at your doorstep.Our smart engine will also allow you to compare prices with competitors, so you always get the best deal. You SAVE every single TIME!

Empowering Local Communities with Convenient Shopping and Unbeatable Savings

Old Branding

Problem’s
with existing branding

  • First of all logo which they were using was one among the overused kind of logo and lot of variations are available of it.
  • Brand isn’t flowing consistent. It needs more colors and consistency so as to build trust among their end users.

Client Requirement

They needed a complete revamp for thier brand such that it stands out in the market as they are planning to enter some other countries too

  • Don’t like ‘G’ in logo and arrow. Don’t like dots.Maybe we can keep orange.
  • Review the logo, color, tone & audience.Review website - looks & structure.
  • Color Palette

Mood
Boarding

Sketching
Thoughts
Altogether

Finalizing the icon

After big debates over which icon to choose we decided to go with this set of icon majorly. As it brings up the concept of a ‘Happy Pocket’. Which was quite unique and interesting to work on. 


Hence, we used these sketches and developed them to find the most refined icon.

Concept Note

Pocket

To show savings

Happy

To show happiness

Happy
Pocket

Happy Pocket

Represents that gangala gives you so much savings that your pocket be happy.

Geometry & Golden ratio

After the icon has been selected we tried construct it geometrically. So, that it looks clean, abstract and symmetric. Also, the round corners and the semicircle inside is in the golden ratio with eachother.

Responsive Logo
& Clear Space

Horizontal logo will be our primary logo. As we will have major use in digital platforms only for which this orientation go perfect.

Vertical logo can be used in the offine marketing wherever good space isavailable to place our logo. Icon mark can be used wherever there is very little space available to display our brand.

Horizontal logo can be used in the offine marketing wherever good space isavailable to place our logo. Icon mark can be used wherever there is very little space available to display our brand.

Horizontal logo can be used in the offine marketing wherever good space isavailable to place our logo. Icon mark can be used wherever there is very little space available to display our brand.

Responsive Logo
& Clear Space

Horizontal logo will be our primary logo. As we will have major use in digital platforms only for which this orientation go perfect.

Vertical logo can be used in the offine marketing wherever good space isavailable to place our logo. Icon mark can be used wherever there is very little space available to display our brand.

Horizontal logo can be used in the offine marketing wherever good space isavailable to place our logo. Icon mark can be used wherever there is very little space available to display our brand.

Horizontal logo can be used in the offine marketing wherever good space isavailable to place our logo. Icon mark can be used wherever there is very little space available to display our brand.

how not to use logo

Never change the positioning of Pocket and type in a logo.

Do not replace icon with any characters of the logo

Do not replace any of
the typefaces.

Do not Skew, distort or rotate. Do not skew the logo—scale the proportionally.

Avoid using typography without our logo icon.

Never change the font of
the logotype.

Do not use the logo over
busy backgrounds.

Do not isolate the logo in a white or coloured box.

Do not use the logo on colours that will hide or clash with the colours in the logo.

Never change the positioning of Pocket and type in a logo.

Do not replace icon with any characters of the logo

Do not replace any of
the typefaces.

Do not Skew, distort or rotate. Do not skew the logo—scale the proportionally.

Avoid using typography without our logo icon.

Never change the font of
the logotype.

Do not use the logo over
busy backgrounds.

Do not isolate the logo in a white or coloured box.

Do not use the logo on colours that will hide or clash with the colours in the logo.

Style Guide
& Colors

Using this range of Typography correctly allows us to create easily identifiable messaging that is clear from distraction.

Our main font 'Metropolis Font Family' &
Secondary 'Open Sans Font Family' have
wide range of font styles available but use
of fonts in Gangala is only limited to the
styles mentioned below.

primary typeface

Metropolis

abcdefghijklmnopqrstuvwxyz

abcdefghiklmnopgrstuvwxyz

0123456789!@€$%^&* ()_ + []"() «\

Metropolis Extra Bold

Metropolis Semi Bold

Metropolis Regular

Metropolis Light

Secondary typeface

Open Sans

abcdefghiklmnopgrstuvwxyz

abcdefghijklmnopqrstuvwxyz

0123456789!@€$%^&* ()_ + []"() «\

Open Sans Semi Bold

Open Sans Regular

Open Sans Light

Iconography

There is a set of designed icons for our guide. Icons in vector format you can download from the link below. It is forbidden to change, distribute and misuse this kit.You are allowed to change the color of icons within the brand colors and change the size. This kit is ideally suited for digital use and Print both.

Sellers & consumers

SELLER

We will use our blue colors as the main color when we will be talking to sellers. Whether in web graphic or their personal “sellers” app this color will be used.

Consumer

We will use our orange color as the main color when we will be talking to Consumer. Whether in web graphic or their personal “Consumer” app this color will be used.

words that give us fuel

Working with bpdStudio for my digital product was an absolute game-changer. From branding to website and product UI design, they provided complete services that surpassed my expectations. Their understanding of my vision and attention to detail resulted in a unique brand identity that resonated with my target audience. The visually stunning website and intuitive product UI design they delivered have elevated the user experience, attracting more customers and driving growth. I highly recommend bpdStudio as a reliable partner for all branding and design needs. They truly made a difference for my digital product.

JV Kiran Kumar

immiCRM

I am incredibly grateful to bpdStudio for their exceptional services in designing the identity, website, and product UI for my multiple projects. Their team consistently delivered outstanding results, ensuring that each project had a unique and captivating brand identity, a user-friendly website, and an intuitive product UI. Their expertise and dedication have significantly contributed to the success of my ventures. I highly recommend bpdStudio for their unmatched creativity and professionalism.

Ankish Khatri

RedCrest Technologies

The experience with bpdStudio was great. They are fast and enjoyable to work with. They came up with highly creative ideas and does understand the business side as well.

jasper

de online fabriec

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